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The globalization of the European white goods industry

✍ Scribed by Susan Segal-Horn; David Asch; Vivek Suneja


Book ID
114198515
Publisher
Elsevier Science
Year
1998
Tongue
English
Weight
429 KB
Volume
16
Category
Article
ISSN
0263-2373

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This paper studies the effects of generic drugs in the pharmaceutical industry. Two firms produce two branded goods, with a different active ingredient, and the patent for one of them has expired, so that a generic alternative is in the market. This paper focuses on the case where the branded goods