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The generics paradox revisited: empirical evidence from regulated markets

✍ Scribed by Vandoros, Sotiris; Kanavos, Panos

Book ID
120226890
Publisher
Taylor and Francis Group
Year
2013
Tongue
English
Weight
147 KB
Volume
45
Category
Article
ISSN
0003-6846

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This study was initiated by the apparent conceptual and empirical neglect of the industrial export pricing area. Capitalising upon calls for a strategic pricing orientation in contemporary firms the study seeks to empirically explore the export pricing practices of industrial exporters in the UK and