In the field of environmental consciousness consumer behaviour academics and practitioners have identified and highlighted the divergence between stated and actual overt consumer behaviour as the key problem when devising an effective environmental marketing strategy. In 1991, Meffert stressed that
The gap between the environmental attitudes and the environmental behaviour of small firms
โ Scribed by Fiona Tilley
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 177 KB
- Volume
- 8
- Category
- Article
- ISSN
- 0964-4733
No coin nor oath required. For personal study only.
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