The fuzzy front end of Japanese new product development projects: impact on success and differences between incremental and radical projects

✍ Scribed by Birgit Verworn; Cornelius Herstatt; Akio Nagahira

• Book ID: 110999318
• Publisher: John Wiley and Sons
• Year: 2007
• Tongue: English
• Weight: 190 KB
• Volume: 38
• Category: Article
• ISSN: 0033-6807
• DOI: 10.1111/j.1467-9310.2007.00492.x