Unlike prior research that treats social-desirability bias (SDB) as measure contamination, the present research asserts that significant associations between measures of SDB and value self-reports are evidence of measure validity. The degree to which value self-reports are influenced by SDB also ref
โฆ LIBER โฆ
The future of social-desirability bias research in marketing
โ Scribed by Robert J. Fisher
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 27 KB
- Volume
- 17
- Category
- Article
- ISSN
- 0742-6046
No coin nor oath required. For personal study only.
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