The fundamental reasons of e-consumers’ loyalty to an online store
✍ Scribed by Dong-Mo Koo
- Book ID
- 113597636
- Publisher
- Elsevier Science
- Year
- 2006
- Tongue
- English
- Weight
- 216 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1567-4223
No coin nor oath required. For personal study only.
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## Abstract Retail is no longer simply a point of purchase, it has now become part of a brand's communications strategy. As brands begin to explore the benefits of the retail environment they are mostly failing to utilise fully its ability to communicate with all the senses. Sonic branding has yet