𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Functional Approach to the Study of Marketing

✍ Scribed by Homer B. Vanderblue


Book ID
123918774
Publisher
University of Chicago Press
Year
1921
Tongue
English
Weight
856 KB
Volume
29
Category
Article
ISSN
0022-3808

No coin nor oath required. For personal study only.


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## Abstract This study is concerned with interorganisational aspects of relationship marketing, which, in turn, has led to a focus on political aspects, i.e. on interests, conflicts and power in a project network consisting of actors marketing a festival. A metaphor of a project network, the politi