## Abstract Previous research conceptualized consumers' evaluations of selfβreferent advertisements as discrete episodic processing instances requiring the adβhoc matching of ad and personal knowledge detail. The present research proposes that consumers with frequent (infrequent) experiences in a p
The free category with products on a multigraph
β Scribed by R.F.C. Walters
- Publisher
- Elsevier Science
- Year
- 1989
- Tongue
- English
- Weight
- 387 KB
- Volume
- 62
- Category
- Article
- ISSN
- 0022-4049
No coin nor oath required. For personal study only.
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