The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation

✍ Scribed by Wander Jager

• Book ID: 117982752
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 171 KB
• Volume: 60
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2007.02.003