✦ LIBER ✦
The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model
✍ Scribed by Paul A. Bottomley; John R. Doyle
- Book ID
- 117361529
- Publisher
- Elsevier Science
- Year
- 1996
- Tongue
- English
- Weight
- 946 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0167-8116
No coin nor oath required. For personal study only.