## Abstract Over recent years, individual donor fundraisers worldwide have seen the beginnings of a dramatic shift in the way that consumers react to mass fundraising communications, resulting in many of the βinterruptiveβ direct marketing approaches on which individual donor fundraising programmes
β¦ LIBER β¦
The five stages of fundraising: a framework for the development of fundraising
β Scribed by Susan Kay-Williams
- Publisher
- John Wiley and Sons
- Year
- 2000
- Tongue
- English
- Weight
- 597 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.115
No coin nor oath required. For personal study only.
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