Measuring Customer Experience: How to De
β Philipp Klaus (auth.)
π Library
π
2015
π Palgrave Macmillan UK
π English
β¦ LIBER β¦
π
The Experience-Centric Organization: How to Win Through Customer Experience
β Scribed by Simon David Clatworthy
- Publisher
- OβReilly Media
- Year
- 2019
- Tongue
- English
- Leaves
- 268
- Edition
- Paperback
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.
Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers' experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you'll discover how experience-centricity can drive the whole organization.
Learn the five steps necessary to transform into an experience-centric organization
Explore the underlying structure needed to design and deliver memorable experiences
Understand how customers and clients experience products and services
Develop experiential DNA as an extension of your brand DNA
Be proactive by translating cultural trends into experiences
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