𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The evolving marketing concept, competitive intensity and organizational performance

✍ Scribed by Robert F. Lusch; Gene R. Laczniak

Book ID
112833100
Publisher
Sage Publications
Year
1987
Tongue
English
Weight
1006 KB
Volume
15
Category
Article
ISSN
0092-0703

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Despite much debate in the strategy literatures, there is little consensus as to whether organizational capabilities or market competition are more important in shaping firms' actions and performance. We suspect that simply comparing firm-level and industry-level influences will continue to prove fr