✦ LIBER ✦

The evolving definition of what comprises international strategic management research

✍ Scribed by Garry D Bruton; Franz T Lohrke; Jane W Lu

Book ID: 113662849
Publisher: Elsevier Science
Year: 2004
Tongue: English
Weight: 158 KB
Volume: 10
Category: Article
ISSN: 1075-4253
DOI: 10.1016/j.intman.2004.05.003

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The evolving contributions in internatio

The evolving contributions in international strategic management research

✍ Jane W. Lu 📂 Article 📅 2003 🏛 Elsevier Science 🌐 English ⚖ 206 KB

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Strategic Marketing Decision Models for the Pharmaceutical Industry

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 561 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa