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The evaluation of quality of organizational communications: a quantitative model

✍ Scribed by Armando Calabrese

Publisher
John Wiley and Sons
Year
2004
Tongue
English
Weight
207 KB
Volume
11
Category
Article
ISSN
1092-4604

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✦ Synopsis

Abstract

The great majority of scientific publications regarding organizational communications give considerable importance to qualitative analyses while paying scant regard to objective and quantitative approaches. Indeed, very few research projects are dedicated to modeling and measuring the variables upon which good quality communications depend. The aim of this paper is to create and test a model which is able to express the quality of organizational communications as measurable, quantitative values. Thus, corporate managements will be able to use the model to identify the strengths and weaknesses of the organizational communications generated within their companies (operative use of the model) and create the conditions necessary to achieve good organizational communications right from the planning stage (strategic use of the model). Copyright Β© 2004 John Wiley & Sons, Ltd.

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