The ethics of subliminal communication
โ Scribed by J. E. Gratz
- Publisher
- Springer
- Year
- 1984
- Tongue
- English
- Weight
- 383 KB
- Volume
- 3
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
โฆ Synopsis
Assume that we communicate for the purpose of trying to change a person's behavior either overtly or covertly. As long as this is done in an honest manner, no concern with ethics is involved. But suppose a communication p a t t e r n -subliminals -is developed that covertly tries to change our behavior without our consent. Then, concern with ethics is involved.
Very little evidence exists to support a definitive quantitative impact of subliminal communication. There is a suggestion, however, that subliminals do in fact manipulate people to do certain things. If this is so, then we have an over-riding issue in ethics -the ultimate invasion of a person's privacy -his mind.
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