𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Ethics of Social Science Research

✍ Scribed by FRED D'AGOSTINO


Book ID
115244990
Publisher
John Wiley and Sons
Year
1995
Tongue
English
Weight
819 KB
Volume
12
Category
Article
ISSN
0264-3758

No coin nor oath required. For personal study only.


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## Abstract Deception of research participants is a pervasive ethical issue in experimental consumer research. Content analyses find as many as three‐fourths of published human participant studies in our field involved some form of deception, almost all of which employed experimental methodologies.