𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The efficacy of anti-smoking advertisements: the role of source, message, and individual characteristics

✍ Scribed by Sridhar Samu; Namita Bhatnagar


Publisher
John Wiley and Sons
Year
2008
Tongue
English
Weight
169 KB
Volume
13
Category
Article
ISSN
1465-4520

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Health-care product advertising: The inf
✍ Chun-Tuan Chang πŸ“‚ Article πŸ“… 2007 πŸ› John Wiley and Sons 🌐 English βš– 267 KB

## Abstract Message framing readily lends itself to marketing communication and advertising persuasion strategies. However, past research yields contradictory and inconsistent predictions as to whether positive or negative frames are more persuasive. This study examines the most appropriate message

Literal versus extended symbolic message
✍ Ian Brennan; Kenneth D. Bahn πŸ“‚ Article πŸ“… 2006 πŸ› John Wiley and Sons 🌐 English βš– 128 KB

The authors classify an advertisement as an extended symbolic message (ESM) when the ad's subject and message are presented in a nonliteral format. The study compares the advertising effectiveness of the ESM with that of a literally equivalent message (LEM) when the ESM contains either a salient cue

Experimental studies on the role of anti
✍ Thomas M. Behr; Stavros Memtsoudis; Robert M. Sharkey; Rosalyn D. Blumenthal; Ro πŸ“‚ Article πŸ“… 1998 πŸ› John Wiley and Sons 🌐 French βš– 204 KB πŸ‘ 2 views

Whereas bivalent fragments have been widely used for radio-immunotherapy, no systematic study has been published on the therapeutic performance of monovalent conjugates in vivo. The aim of our study was, therefore, to determine the therapeutic performance of 131 I-labeled Fab as compared to bivalent