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The effects of uncertainty on the WTA–WTP gap

✍ Scribed by Reilly, Robert J.; Davis, Douglas D.


Book ID
121572414
Publisher
Springer US
Year
2014
Tongue
English
Weight
298 KB
Volume
78
Category
Article
ISSN
0040-5833

No coin nor oath required. For personal study only.


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## Abstract Four studies demonstrated robust within‐ and between‐subject differences in willingness‐to‐pay (WTP) and willingness‐to‐accept (WTA) measures of the value of lottery tickets. Buyers and sellers attended to different numerical cues and interpreted the same numbers differently when settin