Consumer adoption of virtual stores in K
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Sang Hyun Oh; Yong Man Kim; Chong Whan Lee; Gyu Yeol Shim; Min Sook Park; Hong S
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Article
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2009
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John Wiley and Sons
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English
β 103 KB
## Abstract The businessβtoβconsumer aspect of electronic commerce (EC) is the most visible business use of the World Wide Web (WWW). A virtual store allows companies to provide product information and offer direct sales to their customers through an electronic channel. Success in this business is