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The Effects of Source Credibility in the Presence or Absence of Prior Attitudes: Implications for the Design of Persuasive Communication Campaigns

✍ Scribed by G. Tarcan Kumkale; Dolores Albarracín; Paul J. Seignourel

Book ID: 109291647
Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 198 KB
Volume: 40
Category: Article
ISSN: 0021-9029
DOI: 10.1111/j.1559-1816.2010.00620.x

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