The effects of sound and colour on responses to a computer game
β Scribed by S Wolfson; G Case
- Publisher
- Elsevier Science
- Year
- 2000
- Tongue
- English
- Weight
- 347 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0953-5438
No coin nor oath required. For personal study only.
β¦ Synopsis
Background colour (red/blue) and sound (loud/quiet) were manipulated in a series of computer games. Players using a blue screen improved gradually over the session, while red screen players peaked midway and then deteriorated. A similar pattern for heart rate was found, suggesting that arousal was implicated in the effect. Sound alone had little impact, but the red/loud combination was associated with perceptions of excitement and playing well. The results suggest that the aura of a computer game may affect cognitive and physiological responses.
π SIMILAR VOLUMES
This study describes the use of a "cooperative" computer game in which the subject has to follow directions, supposedly sent from a partner, and steer a tank to avoid invisible mines. The tank is lost if it hits a mine or does not reach base within a set time limit. The game was designed so that the
## Abstract Research into consumer responses to event sponsorships has grown in recent years. However, the effects of consumer knowledge on sponsorship response have received little consideration. Consumers' event knowledge is examined to determine whether experts and novices differ in information