This study sought to investigate the effects of cognitive style (field dependent and field independent) and on-line database search experience (novice and experienced) on the World Wide Web (WWW) search performance of undergraduate college students (n โซุโฌ 48). It also attempted to find user factors
โฆ LIBER โฆ
The effects of search tool type and cognitive style on performance during hypermedia database searches
โ Scribed by Lars F. Leader; James D. Klein
- Book ID
- 112728403
- Publisher
- Springer US
- Year
- 1996
- Tongue
- English
- Weight
- 1008 KB
- Volume
- 44
- Category
- Article
- ISSN
- 1042-1629
No coin nor oath required. For personal study only.
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## Abstract This study evaluates the effect of the interaction between cognitive variables and the presence of scent on online search motivation, purchase characteristics, and telepresence. An interaction between consumers' type of thought process and the presence of scent was identified as influen