✦ LIBER ✦
The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
✍ Scribed by Shu-Ling Liao; Yung-Cheng Shen; Chia-Hsien Chu
- Book ID
- 111138079
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 133 KB
- Volume
- 33
- Category
- Article
- ISSN
- 1470-6423
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