The effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region: Evidence from Taiwan

A preliminary exploration of the effects

A preliminary exploration of the effects of rational factors and behavioral biases on the managerial choice to invest in corporate responsibility

✍ Tal Shavit; Avshalom M. Adam 📂 Article 📅 2011 🏛 John Wiley and Sons 🌐 English ⚖ 131 KB

We explore a possible decision-making process in which mixes of rational and non-rational factors affect the choice made by a firm's management to invest in corporate responsibility. We propose that the rational factors affecting the decision-makers' investment choice are: (a) moral choice; (b) risk