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The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments

โœ Scribed by Dilip Soman; Vivian M. W. Lam

Book ID
110395180
Publisher
Springer US
Year
2002
Tongue
English
Weight
102 KB
Volume
13
Category
Article
ISSN
0923-0645

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## Abstract Many consumers today hold loyalty program points which function as a currency, but are not cash. This paper examines factors that influence consumers' decisions to keep or spend their accumulated points. We found that consumers are more likely to spend points when they can easily antici