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The effects of postexposure test expectation in advertising experiments utilizing recall and recognition measures

✍ Scribed by Robert J. Kent; Karen A. Machleit

Publisher: Springer US
Year: 1992
Tongue: English
Weight: 641 KB
Volume: 3
Category: Article
ISSN: 0923-0645
DOI: 10.1007/bf00994077

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