✦ LIBER ✦
The effects of option framing on consumer choices: Making decisions in rational versus experiential processing modes
✍ Scribed by Dipayan Biswas
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 152 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1472-0817
- DOI
- 10.1002/cb.288
No coin nor oath required. For personal study only.