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The effects of nonprofit brand equity on individual giving intention: mediating by the self-concept of individual donor

✍ Scribed by Jundong Hou; Lanying Du; Zhilong Tian

Book ID: 102551651
Publisher: John Wiley and Sons
Year: 2009
Tongue: English
Weight: 131 KB
Volume: 14
Category: Article
ISSN: 1465-4520
DOI: 10.1002/nvsm.356

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