The effects of re-branding large UK char
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Philippa Hankinson; Wendy Lomax
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Article
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2006
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John Wiley and Sons
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English
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Despite the costs of charity re-branding, there is little research in the public domain of its effect on staff. This study addresses that gap in knowledge by evaluating the effects of re-branding large UK charities on staff knowledge, attitudes and behaviour. ## * A quantitative survey of 465 cha