Converging evidence from laboratory experiments and empirical models of scanner data suggests that product price evaluations are often based on a comparison to an internal reference price. Research indicates that the reference price may reflect various characteristics of previously encountered price
The effects of framing and incomplete information on judgments
β Scribed by Wing Hong Loke
- Publisher
- Elsevier Science
- Year
- 1989
- Tongue
- English
- Weight
- 777 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0167-4870
No coin nor oath required. For personal study only.
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