The effects of exposure-order and market entry-information on brand preference: a dual process model

✍ Scribed by Ronald W. Niedrich; Scott D. Swain

• Book ID: 107496786
• Publisher: Sage Publications
• Year: 2007
• Tongue: English
• Weight: 295 KB
• Volume: 36
• Category: Article
• ISSN: 0092-0703
• DOI: 10.1007/s11747-007-0073-x