𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Effects of Electronic Word of Mouth on Product Judgment and Choice: The Moderating Role of the Sense of Virtual Community

✍ Scribed by JEN-HUNG HUANG; TENG-TAI HSIAO; YI-FEN CHEN

Book ID
117962880
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
181 KB
Volume
42
Category
Article
ISSN
0021-9029

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

The role of consideration sets in brand
The role of consideration sets in brand choice: The moderating role of product characteristics
✍ Jung-Chae Suh πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 105 KB

## Abstract This study investigates the role of consideration sets in brand choice. Brand‐level aggregated data are used to capture the responses of consumers who face a number of international and domestic brands in markets rather than two or three brands in experimental designs, as in Chaudhuri a