𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The Effects of Children's Goals for Learning on Video Game Performance

✍ Scribed by Fran C Blumberg

Book ID
114182239
Publisher
Elsevier Science
Year
2000
Tongue
English
Weight
95 KB
Volume
21
Category
Article
ISSN
0193-3973

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Children playing branded video games: Th
Children playing branded video games: The impact of interactivity on product placement effectiveness
✍ Haiming Hang; Susan Auty πŸ“‚ Article πŸ“… 2011 πŸ› Elsevier Science 🌐 English βš– 313 KB

## Abstract This study extends product placement research by testing the impact of interactivity on product placement effectiveness. The results suggest that when children cannot interact with the placements in video games, perceptual fluency is the underlying mechanism leading to positive affect.