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The effects of characteristics of partners on strategic alliance performance in the SME dominated travel sector

โœ Scribed by Jaloni Pansiri

Book ID
108286900
Publisher
Elsevier Science
Year
2008
Tongue
English
Weight
263 KB
Volume
29
Category
Article
ISSN
0261-5177

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## Abstract This study examines a key question one asks when negotiating an alliance: โ€˜how tight or loose a relationship do we wish to have with our partner?โ€™ Interaction with one's partner is necessary in order to coordinate operations, effectively transfer tacit knowledge, monitor for opportunism