๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The effects of appeals, anonymity, and feedback on mail survey response patterns from salespeople

โœ Scribed by Pradeep K. Tyagi

Book ID
112837190
Publisher
Sage Publications
Year
1989
Tongue
English
Weight
601 KB
Volume
17
Category
Article
ISSN
0092-0703

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## Abstract This study examines how using a photo in the cover letter of a mail survey affects mail survey response. A 2 ร— 2 factorial design was used that manipulated the physical attractiveness and gender of the supposed researcher that was depicted in the cover letter photo. In addition, a contr