✦ LIBER ✦
The effects of advertised and observed quality on expectations about new product quality: Praveen K. Kopalle and Donald R. Lehmann, Journal of Marketing Research (August 1995), pp. 280–290
- Book ID
- 117564177
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 116 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0737-6782
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