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The effectiveness of propositional manipulation as a lecturing method in the statistics knowledge domain

✍ Scribed by Jimmie Leppink, Nick J. Broers, Tjaart Imbos…

Book ID
120784630
Publisher
Springer Netherlands
Year
2013
Tongue
English
Weight
223 KB
Volume
41
Category
Article
ISSN
0020-4277

No coin nor oath required. For personal study only.

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## Abstract Prior research has laid the groundwork for a discussion of the role of metaphor in marketing, but has fallen short of offering a clear‐cut method for guiding and evaluating its use. This article outlines such a method, and illustrates its use through extended discussions of the heuristi