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The effect of system feedback and decision context on value-based decision-making behavior

✍ Scribed by Bryan Hosack

Book ID
113570510
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
513 KB
Volume
43
Category
Article
ISSN
0167-9236

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## Abstract Marketers often use salient stimuli to draw consumers' attention to a specific brand in the hope that a selective focus on the brand increases the sales of this brand. However, previous studies are inconsistent concerning the impact that selectively focusing on a specific brand has on f