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The effect of synchronizing consumers' diurnal preferences with time of response on data reliability

✍ Scribed by Jacob Hornik; Aner Tal

Book ID
106454878
Publisher
Springer US
Year
2009
Tongue
English
Weight
185 KB
Volume
21
Category
Article
ISSN
0923-0645

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## Abstract The purpose of this study is to determine whether customers' diurnal preferences, tested at different times of the day, affect their responses and behavior. Three studies explore whether synchrony between the peak circadian arousal period and the time of participant testing influenced p