The effects of adopting the Balanced Sco
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Aaron D. Crabtree; Gerald K. DeBusk
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Article
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2008
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Elsevier Science
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English
β 493 KB
Many firms have adopted the Balanced Scorecard (BSC) as a way to implement strategy and measure firm performance. This paper uses a long-horizon event study methodology to examine the relationship between BSC adoption and shareholder returns. Using a matched pair design, we show that firms who adopt