The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

✍ Scribed by Chaoqun Ma; Zhi Yang; Zheng Yao; Greg Fisher; Eric (Er) Fang

• Book ID: 116571009
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 393 KB
• Volume: 41
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2011.04.001