✦ LIBER ✦
The effect of salience on mental accounting: how integration versus segregation of payment influences purchase decisions
✍ Scribed by Hyeong Min Kim
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 100 KB
- Volume
- 19
- Category
- Article
- ISSN
- 0894-3257
- DOI
- 10.1002/bdm.534
No coin nor oath required. For personal study only.