✦ LIBER ✦
The effect of new product features on brand choice: Stephen M. Nowlis and Itamar Simonson, Journal of Marketing Research (February 1996), pp. 36–46
- Book ID
- 117564200
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 268 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0737-6782
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