The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions

✍ Scribed by Marchegiani, Christopher; Phau, Ian

• Book ID: 127344193
• Publisher: Taylor and Francis Group
• Year: 2012
• Tongue: English
• Weight: 218 KB
• Volume: 22
• Category: Article
• ISSN: 0959-3969
• DOI: 10.1080/09593969.2011.618885