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The effect of laughter on evaluation of a slapstick movie

✍ Scribed by Howard Leventhal; William Mace

Book ID
110945984
Publisher
John Wiley and Sons
Year
1970
Tongue
English
Weight
805 KB
Volume
38
Category
Article
ISSN
0022-3506

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Moviegoers commonly use film critics as information sources. This article proposes that consumers engage in a causal analysis of the reasons behind critics' judgments and recommendations about new movies before making their own evaluations. An experimental study was conducted where critic's style, c