The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web

The role of sensation seeking and need f

The role of sensation seeking and need for cognition on Web-site evaluations: A resource-matching perspective

✍ Brett A. S. Martin; Michael J. Sherrard; Daniel Wentzel 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 271 KB 👁 1 views

## Abstract The Internet theoretically enables marketers to personalize a Web site to an individual consumer. This article examines optimal Website design from the perspective of personality trait theory and resource‐matching theory. The influence of two traits relevant to Internet Web‐site process