Buying group choice: The effect of indiv
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James E. Stoddard; Edward F. Fern
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Article
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2001
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John Wiley and Sons
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English
β 271 KB
## Abstract This article reports the results from two experiments that tested decisionβframing effects on choices made by simulated organizational buying groups. The first experiment showed that the choice of suppliers by buying groups varied depending on the nature of the decision frame. Moreover,