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The effect of intensity on the localization of different acoustical stimuli in the vertical plane

โœ Scribed by R.J. Davis; S.D.G. Stephens

Publisher
Elsevier Science
Year
1974
Tongue
English
Weight
512 KB
Volume
35
Category
Article
ISSN
0022-460X

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The influence of a measure of individual differences with regard to the experience of emotions, more specifically affect intensity, on communication effects of different emotional (warm, humorous, and erotic) and nonemotional advertising appeals is tested. Although affect intensity is claimed to be