๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The effect of imagery on the waveshape of the visual evoked response

โœ Scribed by R. N. Herrington; P. Schneidau

Book ID
112701301
Publisher
Springer
Year
1968
Tongue
English
Weight
312 KB
Volume
24
Category
Article
ISSN
1420-682X

No coin nor oath required. For personal study only.

๐Ÿ“œ SIMILAR VOLUMES

Effects of nicotine on the visual evoked
Effects of nicotine on the visual evoked response
โœ Phillip P. Woodson; Karl Baettig; Michael W. Etkin; William M. Kallman; Gaylia J ๐Ÿ“‚ Article ๐Ÿ“… 1982 ๐Ÿ› Elsevier Science ๐ŸŒ English โš– 605 KB
The effects of imagery-evoking radio adv
The effects of imagery-evoking radio advertising strategies on affective responses
โœ Darryl W. Miller; Lawrence J. Marks ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 323 KB ๐Ÿ‘ 2 views

A debate in the marketing literature concerning the relative effectiveness of various imagery-evoking strategies in influencing consumer responses to advertising has been unresolved. This study examined the effects of three imagery-evoking strategies commonly used in radio advertising -sound effects